Dragon’s Den sausage-maker adds Waitrose to customer list

Dragon’s Den competitor Joe Walters has reported he will supply Waitrose stores with his new range of “southern-style sausages”.

Walters secured a £50,000 deal with Peter Jones last year for a 24% share of his beef jerky business, but the deal fell through after the show and Walters decided to go it alone. The Texas native now supplies Sainbury’s, Tesco, Asda and The Co-operative with a range of products and will soon add Waitrose to the list.

Waitrose will stock Walters’ new range of Hot n’ Spicy Lone Star Dogs, which have been created in partnership with Finnebrogue the artisan sausage producer. The gluten-free sausage is made with British pork and blended with a mix of spices including; cayenne chilli, paprika, ancho chilli and habanero chilli – priced at £3.49 for a four-pack.

Walters said: “It’s great to be partnering with Waitrose, which is famed for supporting exciting independent brands and artisanal ranges, and delivering quality and choice to shoppers. This hot sausage will have them fighting in the aisles.

“The Hot n’ Spicy Lone Star Dogs will definitely spice up your BBQ this summer. I like to slow-smoke them and serve in a bun with some chilli con carne, sour cream, grated cheese and jalapeño peppers and you’ve got yourself one hell of a hot dog. A little taste of Texan heaven.”

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