Dragon’s Den star partners butcher on sausage launch
Alf Turner sausages have been launched into Sainsbury’s stores with the help of Dragon’s Den star and business partner Peter Jones.
Jones helped to prepare sausages, alongside butcher and creator of the sausages Paul Turner, at the launch at a Sainsbury’s store in Farnham, Surrey. Turner, owner of Alf Turner butcher’s in Aldershot, has been making sausages for three generations, but won support from the Dragon after appearing on the television show.
Alf Turner has already launched a premium Scotch egg with Jones last year. This is now manufactured by Tulip, which will also make the new sausages. The new ‘Best of British’ and ‘Hair of the Hog’ sausages are both made with Red Tractor assured pork.
Commenting at the launch, Jones said: “This is an amazing British product and I am delighted for Paul and his team at Alf Turner. One of the best family butcher’s in the country now has products on supermarket shelves, so Britain can really taste what Best of British is like for themselves.”
Alf Turner will make a contribution from every pack sold to Help for Heroes, for which they have already raised £40,000. Bryn Parry, CEO and co-founder of Help for Heroes, said: “Help for Heroes is all about ‘doing your bit’ and the launch of Alf Turner sausages at Sainsbury’s is exactly that.
“Alf Turner had a great idea to launch sausages in support of Help for Heroes and, through a combination of product sales and fundraising, has already raised in excess of £40,000. After Peter’s investment on Dragons’ Den and the launch at Sainsbury’s, we have no doubt that their continued support will grow and help spread our message.”
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