SuperMeat & Fish Awards nearly here

The annual SuperMeat & Fish Awards are just around the corner, so make sure you’ve got your ticket sorted for the industry event of the year.

The glitzy black-tie event will take place at the Park Lane Hilton on Thursday 10 July, and will be hosted by classically-trained musician and celebrity presenter Myleene Klass. Guests will enjoy a champagne reception, followed by a three-course meal, before the all-important award winners are revealed.

The supermarkets will be going head to head in categories such as Best Pork or Bacon Product, Best Product New to Market, and Best Product Sold on a Value Platform. Competing for the overall title in this year’s event are Tesco, Morrisons, Asda and Marks & Spencer, while also lining up against them in the product categories are Aldi, Lidl and The Co-operative Group. The awards will also play host to the announcement of the Tri-Nations Butchery Competition winner – the finals of which will be held earlier in the day.

Ed Bedington, editor, Meat Trades Journal, said: “The awards serve to recognise the very best retail meat and fish products in the supermarket sector, as well as the hard work that goes into delivering them to the consumer in the best possible way. Last year saw Morrisons win the overall titles of Meat & Fish Retailer of the Year, and the Head Office Initiative Award. Will they be trumphant again, or will another supermarket steal their crown? Make sure you join us on the night for the big reveal.”

The awards recognise the quality and standards of the products, as well as their delivery in-store, and are reviewed and tested by a mixed panel of consumer and expert judges. They are sponsored by Bpex, Eblex, Hybu Cig Cymru – Meat Promotion Wales, the Livestock & Meat Commission Northern Ireland, Tönnies and Seafish. To book your place on the night, call Elizabeth Ellis on 01293 846593 or email elizabeth.ellis@wrbm.com.

Find out more about the event at www.supermeatandfish.co.uk.

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