Welsh Lamb presented at NATO dinner
Welsh Lamb was the centrepiece of a NATO dinner which was served to 2,000 ambassadors and diplomats in Brussels.
Hybu Cig Cymru - Meat Promotion Wales (HCC) reported that officials from 28 NATO member nations were served Welsh Lamb at an event intended to promote the country ahead of the Wales Summit in Newport in September. The HCC marketing team also attended the dinner this week to discuss the product with the attendees and to promote Welsh lamb to foreign markets.
HCC hopes the dinner will increase global demand for Welsh meat and Laura Pickup, market development manager at HCC, said the event was an “ideal opportunity to further showcase the excellent quality of PGI [Protected Geographical Indication] Welsh Lamb to an influential audience from our fellow NATO countries”.
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry