Commonwealth Games gives boost to haggis
“Haggis has been the real winner” of the Commonwealth Games, according to Tesco, which has seen increased sales of Scottish products.
The supermarket reported that demand for Scottish haggis and black and white puddings were up 80% compared with prior to the Glasgow games. Smoked salmon also saw a sales increase of up to 18%.
A giant haggis featured in the games’ opening ceremony, held at Celtic Park, while other Scottish products, such as dancing Tunnock’s tea cakes and shortbread, also took part.
Tesco head of local sourcing Sarah Mackie said: “The Commonwealth Games has put a world spotlight on Scotland and created a natural curiosity for shoppers around the UK to try out Scottish food and drink.
“We expected to see demand grow in our Scottish stores, but customers right across Britain are buying Scottish products – it is a great testament to the wonderful range of products that producers in Scotland create.
“Haggis has been the real winner so far during the games and it may now become more popular south of the border as a result.”
Tesco has promoted Scottish food and drink in several of its Glasgow stores through sampling tours, whereby shoppers can try different delicacies. It stocks more than 1,500 local and regional lines.
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