Princes Hot Dogs in play park promo

Food manufacturer Princes has launched a new summer marketing campaign aimed at family shoppers.

Princes Hot Dogs is offering families the chance to win tickets to adventure play park Go Ape, located around the country, “to keep children entertained this summer”, the company reported.

Neil Brownbill, marketing director for Princes, said: “This is one of our biggest-ever promotional drives. By promoting the simplicity of our products alongside a compelling shopper reward, we can show how they can be used to create a wide variety of easy, tasty meals.
“The on-pack promotions are designed to encourage new shoppers into the category and drive cross-category purchase among existing Princes consumers with relevant offers. For example, Go Ape is an exciting family fun day, which fits perfectly with Hot Dogs.”

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