Pork sales see year-on-year drop
Bpex reported that sales of pork were down 2% year-on-year during May and June, despite solid sales of pork mince.
The research was commissioned to Kantar Worldpanel, which in May reported the UK pork market to be worth £905m. Published by Bpex, the research showed sales of pork chops/steaks were down 8% on the same period last year, which was blamed for the decline in overall pork sales. “A drop in promotional intensity, driven by a reduction in price promotions this year, meant that not only did fewer households buy this cut but those that did bought less often and purchased less,” Bpex reported.
Spending on sausages was also down 2% compared with the same period last year, while spending on ham remained similar and bacon sales saw a 2% increase.
Meanwhile pork mince outperformed other pork products, contributing to almost 6% of total sales. Bpex said its price point and versatility was attractive for customers: “The versatility of pork mince, coupled with its attractive price proposition, especially compared to lamb, given it is now over £2/kg cheaper, means that it is increasingly finding favour with consumers.”
Figures from Kantar Worldpanel, 52 w/e 25 May 2014.
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