Burgers reach ‘popularity peak’ in foodservice

According to research carried out by one foodservice consultancy, burgers are the nation’s favourite dish to order when eating out, but they may have reached a popularity ceiling.

Foodservice consultant Horizons reported that “burgers are still the most frequently found dish on menus, although their popularity has peaked” as they are starting to drop off menus. Horizons stated that 17% fewer dishes on menus featured burgers compared with last year, while hot dogs were becoming more popular, appearing on 86% more menus than they did this time last year, with pork ribs the second-biggest riser at 15%.

“Operators are working hard at providing consumers with what they want. Breakfast menus are now offering more healthy options, such as Bircher muesli, while sharing dishes continue to be popular – wings and sliders in particular,” said Nicola Knight, Horizons’ director of services.

“We are seeing a high level of innovation on menus,” added Knight, “Many of the ideas are coming from the US, but street food and ethnic flavours are also influencing menus. Operators are working hard at providing customers with something new, often by putting a twist on old favourites.”

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