Scotch Lamb campaign deemed a success

The ‘Love Scotch Lamb Weekend’, which took place across Scotland last weekend, has been hailed a success by its organisers.

Organised by Quality Meat Scotland (QMS), the National Farmers’ Union Scotland (NFUS) and the National Sheep Association Scotland (NSAS), the campaign saw lamb producers visit supermarkets around the country, offering samples of the meat.  

Aberfeldy sheep farmer Martin Kennedy, representing NFUS, said: “We had dozens of Scottish sheep farmers around the country this weekend, talking to the public about what goes into putting fresh, tasty Scotch Lamb on their plates. We are justifiably proud of the lamb we produce in Scotland and, by tempting shoppers with a wee taste of this fantastic product, we hope to remind those who regularly buy lamb about what a fantastic, versatile meat it is. At the same time, there is a new generation of shoppers out there whom we want to encourage to love Scotch Lamb.”

Alongside sheep farmers, Miss Scotland (pictured), who fronts the campaign offered a helping hand to further promote Scotch Lamb as an everyday meat.

Suzie Carlaw, marketing controller from Quality Meat Scotland, said: “This initiative is a great way to show people that Scotch Lamb isn’t just for a Sunday roast – it can be eaten any day of the week. Its versatility and ease of cooking means that even a busy working mum can still cook a Scotch Lamb dinner mid-week with no fuss.

“There may be some shoppers who have never tried Scotch Lamb before or have never considered it as an option when cooking. We want to get them to give it a go and see for themselves just how delicious it tastes and how easily it can be incorporated into family meals.” 

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