Sussex farmer creates online farm shop

Entrepreneurial farmer Paul Ross has teamed up with design and branding company L&CO to create “online farm shop” The Marvellous Meat Company.

The e-commerce venture, launched on 1 September, will see Ross selling his Sussex beef direct to the customer, aiming to sell “high-quality, locally sourced beef that competes with the prices and convenience of supermarkets”.

He said: “The idea is simple – think of it as an online farm shop selling delicious grass-fed Sussex beef, prepared on-site by our own master butcher then dry-hung for 28 days and delivered direct to the consumer.”

L&CO was attracted to the project, and provided branding and design work for Ross on a reduced fee in exchange for some equity in the venture. Paul Barlow, founder & creative director of L&CO, said: “Every few years we like to take a punt on a great idea, and do what I call venture design.

“With provenance currently such a huge issue with meat production, selling Sussex beef from just down the road directly to the consumer seemed to be an idea whose time had come. When your agency is also a shareholder, they become a real business partner, that completely transforms the relationship.”

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