Samworth Brothers veteran passes on

John Samworth, of chilled foods company Samworth Brothers, passed away aged 81, on Sunday 31 August.

He joined the family company, which now owns 15 businesses and employs over 8,000 people, in 1953 after leaving the army. The company said he “played a major role in its growth and development for over 45 years”.

He worked with brothers Frank and David in developing a number of food manufacturing and retail businesses, acquiring Pork Farms in 1969. In 1977 John purchased the Ginsters pasty company in Cornwall, thus starting the business now called Samworth Brothers.

Samworth Brothers group director Mark Samworth said: “John had a great affinity for the people in the business, and a passion for food and quality. He will be much missed, but the culture that he helped to build lives on.”

Samworth, who is survived by wife Lesley, held a number of different senior roles in the business. He was an early innovator, developing mobile van sales, which had a significant impact on Ginsters’ emergence as a top consumer brand. The company said he placed a strong emphasis throughout his career on high standards in product quality and customer service.

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