Pig industry brings in whistleblowing hotline

Pig leaders are introducing a new whistleblowing service to beef up animal welfare and counteract bogus claims by animal activists over mistreatment on farms.

The National Pig Association (NPA) is launching a Confidential Reporting Service (CRS), which will oblige everyone working on, or visiting, a participating pig unit to report any misgivings about any aspect of welfare they might have with the farm.

A confidential hotline will be operated independently by a specialist operator, and will be funded by Bpex.

Dr Zoe Davies, chief executive of the NPA, said: “The British pig industry is globally renowned for its high animal welfare standards and this new service will help us demonstrate to consumers that our reputation is well-deserved.

“Many of our members will want to sign up for the service because they, more than anyone, want to know if any aspect of their husbandry is falling below acceptable standards.

“Importantly, it will help us deal quickly and responsibly with the claims of animal rights activists who, from time to time, trespass on livestock farms. In future, if they see anything wrong they will be under a moral and contractual obligation to report it immediately, so that appropriate measures can be taken.”

Davies said the service would guarantee caller confidentiality and also provide translation services for overseas workers.

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