New lamb supplier goes direct online
A new meat brand, Upper Teesdale Limited, is taking on the supermarkets by offering farmers higher returns, while shortening the lamb supply chain.
Upper Teesdale, which has just started trading online, was set up by seven farming families in Teesdale as a reaction to concern to falling returns on hillside lambs.
The business is offering customers across the country whole and half lamb boxes priced at £160 and £95 respectively, using primarily the Swaledale sheep breed found in the mountainous regions of Great Britain, including the north Pennines.
Upper Teesdale has enlisted local abattoir and butcher’s F Simpson and Son as processors, from where the boxes will be delivered.
Paul Johnson, chairman of Upper Teesdale, reported: “This is great opportunity to purchase Swaledale hill lamb direct from the producers and comes at a time when many supermarkets are not even making British lamb available in their stores. We believe we are offering great-tasting lamb at a very competitive price.”
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01 - 03 November, 2016
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