John Reed retains chair of British Poultry Council
John Reed has been re-elected as chairman of The British Poultry Council (BPC) for a third term.
Reed, who has served 35 years in the industry and is currently agricultural director of Cargill’s European poultry business, commented on his appointment: “I’m delighted to have been re-elected as chairman of the British Poultry Council by my peers. I am proud to represent a successful industry, which contributes daily to economic growth in the country. One of the reasons for my decision to continue in the post is the positive environment to tackle many of the issues the industry faces.
“Indeed, we face some tough challenges notably in tackling campylobacter levels, but also some fresh challenges, such as explaining the benefits of consuming poultry meat. The BPC’s work is an integral part of that effort. I look forward to the challenges working together with BPC members and all stakeholders of the poultry meat chain to promote it.”
The appointment was made at the BPC’s annual general conference. Andrew Large, chief executive said: “I am delighted John will continue as chairman. He brings a wealth of experience, knowledge and a great sense of vision. I look forward to working with him to deliver on our key aims.”
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