Eblex targets foodservice with Lamb Specials folder

Eblex has created a collection of ‘Lamb Specials’, aimed at the foodservice sector, to promote this season’s high-quality lamb.

The Eblex specials folder encourages operators to make the most of the current crop of high-quality, domestically produced lamb by adding lamb specials to their menus.

The organisation said the folder will be issued to foodservice operators, catering butchers, suppliers and foodservice groups that are members of the Eblex Quality Standard Mark (QSM) Scheme.

Foodservice project manager for Eblex Hugh Judd said: “2014 has been a vintage year for lamb; high-quality lamb is currently available on the market and, with the seasonally good supply, prices are competitive, making it a great protein option for caterers to use right now.

“A specials menu provides caterers with flexibility and enables them to showcase new and appealing dishes to customers quickly, without having to go through the lengthy and costly process of having to change menus.”

The folder is part of Eblex’s Festival of Lamb campaign, which aims to help the lamb sector benefit from the current availability of premium-quality lamb, which is due to favourable weather conditions throughout the lambing season.

Judd added: “The ‘Lamb Specials’ folder is packed with ideas for caterers to make the most of Quality Standard Mark lamb this autumn. It contains a variety of added-value cut ideas and a selection of delicious recipe suggestions, which we’d encourage caterers to try.”

The folder highlights 17 cost-effective lamb cuts, while recipes like ‘Red Pepper and Rosemary Crusted Rack of Lamb with Redcurrant Jus’ and ‘Paprika and Rosemary Roast Lamb with Cognac Gravy’, provide caterers with a variety of serving suggestions and profit opportunities.

For further information about the QSM Scheme, or to enquire about the many benefits available to members, visit www.eblextrade.co.uk or call the QSM hotline on 0845 491 8787.

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