Dragonís Den star lists new spicy sausage with Asda

Dragonís Den star Alf Turner has launched a new spiced sausage, Dragonís Fury, which will be launched into 200 Asda stores.

After securing investment from Dragon Peter Jones, Alf Turner launched the Dragonís Egg scotch egg and itís Hair of the Hog and Best of British sausages into Sainsburyís stores earlier this year.

Produced by retail pork supplier Tulip, the Dragonís Fury sausage will contain the same meat as the Dragonís Egg.

Simon Harrington, senior brand and licencing manager at Tulip, said: ďTulip has supported Paul in launching the Dragonís Egg, Best of British, Hair of the Hog and now the Dragonís Fury sausages, which are manufactured at our Bromborough and Ruskington sites.

ďWe are really starting to see momentum building with the Alf Turner brand. These are premium products, which certainly have a place in the market, and I am confident we will see them on more and more supermarket shelves in the months ahead.Ē

The Dragonís Fury range will be retailed at £2.50 per pack, with 2p per pack donated to the Help for Heroes charity.

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