Eblex details value of beef and lamb levy spend

Eblex has released its annual review for the financial year 2013/2014, outlining how levy was spent across the beef and lamb industries.

One of the report’s operational highlights was Eblex’s £3.1 million investment in research and development and knowledge transfer to add value and improve services that could be worth £217m to the sheep and lamb industry.

Meanwhile, Eblex reported it helped in opening up new export markets for English beef and lamb, most notably Hong Kong, including a £9.4m increase in the value of sheep meat exports to non-EU markets in 2013. Meanwhile £432,000 was invested into opening up new markets, for example, China.

Eblex also hailed as a success its ongoing television advertisement campaigns and £26 of media coverage generated for every £1 spent on its quarterly Simply recipe booklets, which achieved 131 pieces of coverage during the year.

The report also highlighted the £55,000 investment in marketing in new cut development, which potentially created £67m in annual growth for lamb retail sales and £11.3m for beef retail sales.

Eblex sector director Nick Allen said: “One of our major challenges within Eblex is demonstrating to levy payers the wide range of work we do on their behalf, as much of it isn’t visible to the average producer.
investing levy money on
“The annual review, in addition to our numerous interactions with farmers around the country, provides an effective way of doing this.
“I’d encourage every levy payer to read it – I’m sure they will find it a useful guide to how we are behalf of the sector.”

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