Organisations get together for British Game Week

The British Association of Shooting and Conservation (BASC) and the Countryside Alliance (CA) have joined forces to launch the Great British Game Week to be held later this month.

The week organised by BASC’s Taste of Game and the CA’s Game to Eat promotion bodies will run between 24-30 November, and businesses are urged to get involved by using introductory offers to help promote the seasonal meats.

Various events are available at locations across England, which organisers of the week said would help strengthen networks of local suppliers and link them to new consumers.

Game meat suppliers, especially venison providers, have enjoyed growing popularity in the past year, with retailers such as Sainsbury’s launching own brand venison ranges.

The Great British Game Week aims to highlight the versatility and nutritional benefits of game.

Michelin-star chef Phil Vickery endorsed the idea: “Great British Game Week is a great idea. What I am doing is modernising the way game meat is cooked, it is incredibly versatile and very quick to cook. You can attach lots of great flavours to it from spice to sweet and fruits. I urge everyone to try game meat.”

Annette Cole, from Taste of Game, added: “Game meat is more popular than it has been for years. It is delicious. It is low in fat, high in nutrients, inexpensive and extremely versatile. It can be locally-sourced, meaning food miles are minimal.
“Game meat is increasingly featuring on restaurant menus, in recipe books and on television, and is far more readily available in mainstream retailers. But we can all encourage people to give game meat a go.

“Those who haven’t yet tried game could cook with one of our delicious Taste of Game recipes for their friends and family. Look at our website for recipes and details of events near you.”

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