Duck producer wins top marketing award

British duck producer Gressingham Foods has added to its list of awards after receiving an Excellence in Marketing Award.

The Food, Drink & Agricultural Group (FDA) of the Chartered Institute of Marketing (CIM), which runs the awards said Gressingham was a deserved winner, as it exceeded all the targets set. “This includes success in both retail and foodservice markets, the development of a strong supply chain, a high degree of innovation, a strong sense of corporate social responsibility, a proven track record of achievement over time and the development of a well-recognised brand,” said John Giles, chairman of the FDA Group.

“We give this award on an annual basis to a company or organisation which we believe has excelled in marketing. Past winners have included the likes of Samworth Brothers, Green & Black’s, the Pink Lady apple organisation, the Fair Trade Foundation, Long Clawson Dairy and Dorset Cereals,” Giles added.

The award was presented by food and farming minister George Eustice at the FDA Group’s 10th President’s Dinner, hosted at the House of Commons.

On receiving the award, William Buchanan, managing director of Gressingham Foods, commented: “We are delighted and very proud to receive this prestigious award from the CIM. We have worked hard to develop a brand that consumers trust and that helps grow the duck category as a whole in the face of huge competition from much larger categories. Our aim is to encourage more people to cook with duck and more restaurants to add it to their menus.

“So many people love the taste of duck, but lack the confidence to cook with it. We think it makes a meal far more memorable and have invested heavily in our recipe development, ‘how-to’ videos, NPD, advertising and digital marketing to encourage more people to cook with this remarkable meat. This award from the Chartered Institute of Marketing is hugely gratifying.”

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