Campylobacter website launched for consumers
A new consumer website which offers advice on preventing campylobacter has been launched by poultry bodies.
As campylobacter continues to hit the headlines – most recently the Food Standards Agency (FSA) advised consumers to bag chicken separately in the fridge – the website, www.campylobacter.org.uk, aims to raise awareness for consumers and provide transparency for the poultry industry.
The Joint Working Group behind the website is made up of organisations across the poultry industry, including the British Poultry Council (BPC), Defra, the FSA, the National Farmers’ Union and the British Retail Consortium.
Richard Macdonald CBE, chair of the Joint Working Group and former director general at the NFU, said: “The campylobacter website is a significant step forward in our ongoing efforts to reassure consumers we are working hard to tackle campylobacter.
“The British poultry meat industry, FSA, Defra, NFU and retailers have been working together since 2009 to understand this global issue and identify the means to tackle it. This website is a central resource for anyone wanting to understand more about the work the group has undertaken and to keep updated on developments.
“Consumers should rest assured that the Joint Working Group remains confident of finding the right mix of interventions and technologies to tackle campylobacter once and for all.”
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