Welsh Young Butcher of the Year crowned

Peter Rushford of Swans Farm Shop has been crowned Welsh Young Butcher of the year, claiming his place in the British team, due to compete in Paris next year.

The judges were impressed with Rushford’s performance in the competition held at the Royal Welsh Show Winter Fair. The three finalists completed tasks including butchering a brisket of Welsh Beef and a full saddle of Welsh Lamb into cuts that would add value and saleability.

Clive Swan, owner of Swans Farm Shop in Treuddyn, near Mold, said: “We are delighted at Peter’s win! He has shown a natural talent for butchery but also commits 100% to the profession.

“Peter joined us on a school work experience placement when he was in year 10, by the end of the week he was showing real interest in us and our business and we were able to offer him a Saturday job. When Peter completed his A Levels last year we offered him an apprenticeship, which he started in September 2013.  

“Peter winning Welsh Young Butcher of the Year is an amazing achievement for him and our Farm Shop. He has shown drive, imagination and is fantastic with the customers, he has settled in well and works brilliantly within the team.”

The competition is organised by training provider, Cambrian Training. To enter, competitors must have been 23 or under on 1st January and work within Wales.

Melanie Hughes, Market Development Officer at Hybu Cig Cymru (HCC) - Meat promotion Wales, congratulated Rushford and said butchers face challenging times: “Today’s consumers are moving away from high-effort, time consuming meals and moving towards dish-based, modern cuisine.

“It is important, therefore, that butchers are able to respond to this behavioural change and add value to their product range in order to attract new and existing customers.
“Peter skilfully prepared a variety of creative cuts to create a marvellous display for the judges. I would like to congratulate him on his success and wish him well in his career as a butcher.”

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