Crawshaw appoints former Lidl man as CEO

Butchery group Crawshaw has announced the appointment of a new CEO, Noel Collett, who previously spent 12 years at Lidl. 

Crawshaw Butchers, which has 20 retail outlets and two distribution centres across Yorkshire, Humberside, Nottinghamshire and Lincolnshire, made the announcement in December and Collett is expected to take up his new role in March this year.

The former Lidl chief operating officer will also be appointed as director of Crawshaw. Collett, 39, said he was delighted to join the company: “The Crawshaw business model is unique with a fantastic proposition and the company has very ambitious growth plans for the future. I am really looking forward to joining a great team and I am very excited about getting started.”

The butchery company praised his work at his former employer: “Noel has widely been credited as an instrumental figure in transforming Lidl from a low-cost brand to a high-quality value retailer during a decade of rapid sales growth. He has also been responsible for overseeing the Lidl portfolio growth from 200 stores to over 600 stores, generating annual sales of over £4bn, while leading an expanding workforce of 14,000 employees.”

The butcher’s has now successfully launched eight new shops in Retford, Castleford, Chesterfield, Mansfield, Huddersfield, Doncaster, Bramley and Derby.

Crawshaw chairman Richard Rose said: “Noel brings a wealth of value retailing experience, along with expertise in business strategy, brand development and business transformation during periods of rapid portfolio and sales growth.”

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