Warm and Tasty campaign offers surprise pies

A Glasgow postman received a surprise delivery from TV presenter Carol Smillie this week as part of the ‘Warm and Tasty’ pie campaign.

The ‘Warm and Tasty’ campaign, created in collaboration between Quality Meat Scotland (QMS), Scottish Bakers and the Scottish Federation of Meat Traders Association (SFMTA), encourages people across Scotland to provide a hot pie for deserving friends, family or colleagues who work outside in the cold.

After working hard throughout the festive period, George Haddow was presented with the beef pie as a thank you for his 29 years of loyal service with the Royal Mail.

Pie fans are also being encouraged to post their very own pie selfie to the @WarmNTasty Twitter account or the Quality Meat Scotland Facebook page for a chance to win some meaty prizes.

Douglas Scott, chief executive of the SFMTA, said: “Pies and pastry goods are becoming an increasingly important part of a butcher’s business and are proving extremely popular with consumers.

“The benefit in using craft butchers and craft bakers is that they source the finest quality meats, making their products with the same meat that you can buy minced, sliced or in roasts.”

As the face of the campaign, Smillie said: “This is a brilliant, fun initiative from QMS and our Scottish butchers and bakers. What could be better at this time of year than giving a tasty, hot pie to brighten up the day of someone who has been working hard in the cold weather and making an important contribution to our local communities.”

Butchers and bakers across the country will also be rewarding unsung heroes in their local communities around ’Blue Monday’ on 26 January.

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