Sausage Week pushes up sales of premium bangers

British Sausage Week was a huge success, as market analysis has shown that premium sausages recorded an increase in both volume (9%) and spend (6%), during the campaign week (3-9 November), compared to the 2014 weekly average.

The celebrations were led by organiser Bpex and ex-England and Lions rugby star and winner of Celebrity Masterchef 2011 Phil Vickery.

Bpex butchery and product development manager Keith Fisher said: “The 2014 campaign was hugely impactful, generating a great deal of interest in sausages, not only during the Week itself, but also in the weeks leading up to it. With the help of sporting legend Phil Vickery, we were able to get the nation’s best varieties from retailers, butchers and farm shops noticed.”

More than 200 retailers and butchers entered the British Sausage Week competition, which saw a variety of flavour combinations including ‘Pork and elderflower’ and the ‘Tapas sausage’.

The Bpex Foodservice Pork Sausage of the Year Competition saw some 230 sausages judged across five categories. Entrants included the ‘Mojito sausage’, ‘Pork curry sausage with mango chutney’ and the ‘Pork, chilli and coconut sausage’.

Teenage butcher George Parker, of Frank Parker Butchers, scooped the overall champion title in the Foodservice Sausage of the Year final, held at Butchers’ Hall in London.

The seven-day celebrations were covered in numerous national multimedia outlets including This Morning, Lorraine, BBC Radio 2, The Daily Mail, Metro and Hello!

Fisher said: “British Sausage Week 2014 was a real triumph and it continues to be an important platform to promote the hundreds of quality pork and Red Tractor sausages available today. The whole industry – butchers, retailers, suppliers and the catering trade alike –is clearly passionate about delivering innovation, quality and flavour and can take credit for its success.”

British Sausage Week 2015 is scheduled to run from 2-8 November.

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