NFU launches pre-election food and farming drive

The National Farmers’ Union (NFU) is set to launch a national campaign to highlight the importance of food and farming ahead of the general election.

The ‘Great British Food Gets My Vote’ campaign will be launched at the union’s annual conference next week. It aims to encourage politicians to back British farming in their manifestos, and urge the public to buy British food and support British farming.

The campaign will involve advertising in national magazines and newspapers, while farmers are being asked to invite their local MP onto their farms. The NFU said more than 200 members have already signed up to receive and display 3metre x 1metre banners with the campaign title ‘Great British Food Gets My Vote’; window stickers will also be distributed to members.

NFU president Meurig Raymond said: “With less than three months before the general election, British agriculture and the future of domestic food production must be recognised as a hugely important issue for Britain as politicians battle it out.

“Before the campaign has launched, we already have hundreds of our membership interested in playing an active part. Farmers on the ground are behind what we’re doing with this campaign, which shows the sheer importance of our lobbying.”

NFU deputy president Minette Batters added: “We know people care about farming – you only have to look at the recent dairy crisis to see people really wanting to help solve the current crisis. People realise it takes years of commitment, ongoing investment, time and care to rear good-quality beef and dairy animals; plant, nurture and harvest crops; protect soils and manage land. This is a long-term business that needs long-term thinking from the next government.”

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