Tulip to license sea salt solution
Tulip has agreed a deal to become the UK’s sole licensor of Iposol Gmbh’s sea salt solution, which the pork giant uses to reduce the salt in its Danepak bacon by 30%.
Tulip said the deal opens up the opportunity to offer UK licences across a variety of retail and foodservice channels, with partners wishing to use Iposol in a wide range of food categories.
The deal coincides with preparations for Salt Awareness Week (16-22 March), and Iposol believes the technology has the potential to make a significant contribution to healthier diets.
Iposol UK country director Mark Phillips said: “Iposol allows manufacturers to use up to 30% less salt without compromising on taste. It has no added ingredients versus everyday salt, and is easy to use in a wide variety of food manufacturing processes.
“This innovation can be applied to an extremely wide range of product groups and we believe it could deliver significant benefit to the UK’s health, particularly when used as part of a wider salt reduction programme.”
Tulip, which has 16 fresh and cooked meat sites across the UK and employs around 7,500 people, is the first UK company to use the technology in its bacon. Phillips added that the opportunity for other companies to use the innovative product under licence is now a reality.
“In the medium term, we will be looking to work with a variety of key partners who lead and innovate in their categories. We are confident that, over the next 18 months, the Iposol logo will become synonymous with UK consumers looking to make a positive change to their diet,” he said.
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