Dawn Meats scoops McDonald’s sustainability award

Irish meat firm Dawn Meats has been awarded the McDonald’s Europe Sustainable Supply Award 2015 for the second time in a row, for its work on improving sustainability.

McDonald’s said Dawn was at the forefront of promoting sustainable practices within the McDonald’s Europe beef supply chain.

On winning the award, and following on from the success in the global Best of Sustainable Supply awards in 2014, Niall Browne, CEO Dawn Meats, said: “We are delighted and honoured to accept this Sustainable Supply Award on behalf of all the team at Dawn Meats.

“We have worked collaboratively across a range of sustainability challenges, both internal and external, and have delivered tangible benefits for our business, our customers and our suppliers. We look forward to building on this progress in the months and years ahead.”

Keith Kenny, head of sustainability & CSR, McDonald’s Europe, commented: “Every year we encourage our suppliers to focus even more attention on sustainability, applying innovation and showing leadership with other stakeholders in making a real difference in the local communities and industries where they operate.

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