NFU urges retailers to back British lamb

The National Farmers’ Union (NFU) has called on the UK’s major retailers to plan ahead and back British farming for this year’s lambing season.

The union wants supermarkets to “show serious commitments to sourcing new season British lamb”. With the lambing season under way, an early Easter, and a good season in 2014, it wants the industry to look to the future.

Consumers also have a growing appetite for home-grown food, according to the NFU, with recent polls showing that 85% of shoppers want to see supermarkets selling more food from British farms.

NFU livestock board chairman Charles Sercombe said: “We are now heading towards the time of year when many will be thinking about their Easter Sunday meal, which I would hope will be Red Tractor-assured British lamb. For those farmers who take the risk to lamb early, the support of the British public for their product is essential, and that Easter uplift is a vital part of the marketing strategy for any early lambing flock.

“It has been heartening for me to open my newspaper and see adverts from a retailer showcasing the value and quality of Red Tractor lamb, and beef, and I hope we will see more of this activity from more retailers than ever before in 2015.”

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