Midlands butcher’s opens ‘ambitious’ outlet

A sixth store has now been opened by Lincolnshire’s G Simpson Butchers, described by the business as its most ambitious outlet yet.

Meat Trade Journal’s Midlands & East of England Butcher’s Shop of the Year winner opened its new shop on 1 April, combining “the very best in modern amenities with traditional values of quality and customer service”.

The butchery company said the outlet has a “space-age feel about it”, with clean lines and specialised lighting along the 80 feet of counter space. The shop opened as part of the multi-million pound redevelopment of Pennells Garden Centre, South Hykeham, Lincoln.

Gary Simpson said: “A great deal of hard work has gone into getting this latest development just right and I think it is the epitome of what we strive to achieve throughout our stores.

“We want people to have the confidence of going to their local butcher’s shop and getting advice and help with their meat needs in modern facilities. We will have the traditional cuts on offer, but then we will be able to introduce them to a whole range of exciting and contemporary products they may not have tried before.”

Gary started with his first shop in Heckington in 2000, before adding premises in Sleaford, Spalding, Stamford, Lincoln and now at Pennells. Simpsons has membership in the esteemed Q Guild of Butchers, and has won The Midlands’ top prize at MTJ’s Butcher’s Shop of the Year Awards for two years running.

“We’re proud that our ethos of quality and choice has seen us succeed not only against the might of the supermarkets, but also other butchers who have been in the business for generations,” he added.

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