Aldi overtakes Waitrose to become sixth-largest UK retailer

Aldi has become Britain’s sixth-largest supermarket, fuelled by over half a million new shoppers and a 7% increase in basket size.

The latest data from market analyst Kantar Worldpanel, for the 12 weeks ending 29 March 2015, showed Aldi had achieved double-digit growth and overtaken Waitrose in market share, at 5.3% compared to Waitrose’s 5.1%.

The discounter’s sales have increased by 16.8% over the period.

Waitrose and German discounter Lidl were the only other two retailers to grow sales ahead of the market and experience market share growth.

Waitrose increased its sales by 2.9% compared with this time last year.

Meanwhile, Sainsbury’s is back in growth for the first time since August 2014, bringing in more customers and growing sales by 0.2%.

Fraser McKevitt, head of retail and consumer insight at Kantar, said the changing structures of Britain’s supermarkets were caused by two factors: “Firstly, the so-called discounters, Aldi and Lidl, now command a combined 9% share of the market. In 2012 the same two retailers only accounted for 5.4% of grocery sales. Secondly, the 72.8% share taken by the biggest four retailers is now at its lowest level in a decade.”

Supermarket share:

Tesco: 28.4%
Asda: 17.1%
Sainsbury’s: 16.4%
Morrisons: 10.9%
The Co-operative: 6.0%
Aldi: 5.3%
Waitrose: 5.1%
Lidl: 3.7%

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