Great British Beef Week to raise awareness of declining suckler herd
The British beef industry has lost over 100,000 beef breeding cows in the last three years, Ladies in Beef reported as they gear up for Great British Beef Week.
Ladies in Beef, organisers of Greast British Beef Week, which will run between 23 April and 3 May 2015, said promoting traceable and fully assured Red Tractor British Beef has never been more important.
According to figures from Defra the British suckler herd has declined 6.5% over three years.
Ladies in Beef co-founder, Jilly Greed, said: “UK beef farmers, like much of the farming industry, are facing tough times at present, not least because of the decline of the suckler herd. By joining together as an industry to promote Red Tractor beef and give shoppers the knowledge and inspiration they need to choose and use quality assured British beef – both during Great British Beef Week and beyond – we hope to have a positive impact on sales and at the same time raise funds for our own industry charity.”
During the week Ladies in Beef will be raising funds for Royal Agricultural Benevolent Institution (RABI), a charitable organisation that offers financial support to farming families.
Ladies in beef are urging the industry to get involved in the promotional week by hosting beef lunches and using the #BeefItUp hashtag on social media.
Yorkshire beef farmer, Rosey Dunn, who is the face of this year’s Great British Beef Week, said: “Ladies in Beef members are proudly passionate of the quality of British beef and want to encourage shoppers to not only know when they are buying quality assured beef but to actively seek it out. One of the best indicators of quality assured British beef is the Red Tractor logo, featuring the Union Flag.”
Industry can help raise funds by making a text donation to RABI simply by texting RABI18 followed by the donation you wish to make to 70070 (i.e. RABI18 £5).
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