Halal firm extends product line in Tesco
Halal meat brand Ghanim International UK has extended its range of frozen, microwavable products in Tesco.
Ghanim International UK has launched its ‘Chilli Nacho Chicken Drumstick’ and ‘Garlic Butter Chicken Kiev’ in over 42 Tesco stores, as part of its Brunei Halal range.
The company said combining quality-assured British meat with innovative products, while meeting the needs of second- and third-generation Muslim consumers, was a key focus.
Dr Mohammad Nazir OBE, CEO of Ghanim International UK, began talks with senior management at Tesco more than a year ago and has seen the partnership flourish, with the range now being expanded into chilled products.
“We responded to Tesco’s challenge for more innovative products.
“Our brand has been recognised as having strength by sourcing British local produce and a high level of halal integrity, quality and presentation. I feel really excited that Tesco has been able to see our vision in reaching out to the second- and third-generation Muslim consumers in the UK,” Nazir commented.
Meanwhile, Ghanim International UK said Tesco was “striving to offer complete halal assurance, ensuring there is quality and traceability from farm to family”.
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