Scotch pie line rolled out in Asda
Ayrshire meat company, We Hae Meat, has rolled out its single-portion Scotch pie range to 62 Asda stores across Scotland.
Asda described the range as a “revolutionary” take on the Scotch pie, with fillings including BBQ Pulled Pork, Balmoral Chicken, BBQ Pulled Beef and Chicken Curry.
“Through the single-portion pie range, we’ve given the Scotch pie a contemporary makeover, using the kind of flavours and fillings that we – as a young modern family – would like to eat,” said Carlyn Paton, director of We Hae Meat.
“As butchers who are relatively new to the industry, we are proud to look at product development with fresh eyes and pick what we think will give the very best result – whether that’s a recipe inspired by tradition or current trends.”
The pies use quality-assured meat from the Paton family farm based at Cairnhill near Girvan.
“We’re hugely excited to bring our innovative pies and butcher’s shop roots to the convenience of the supermarket. Here’s to introducing a new wave of Scotch pie to the Scottish people!” added Paton.
Brian O’Shea, regional buying manager for Asda Scotland, commented: “The Scotch pie is a huge part of our national identity, but is at risk of getting stuck in the past if it remains bridled by convention.
“We are delighted to be exclusively stocking this revolutionary new take on the traditional Scotch pie.
“The innovative flavours, made with delicious ingredients, are exactly what our customers want. We Hae Meat has really hit the nail on the head with their exciting new range.”
The pies will be launched exclusively in Asda at a retail price of £1.50.
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
- scotch pie
- hae meat
- pie range
- bbq pulled
- single portion
- pulled pork balmoral
- pork balmoral chicken
- balmoral chicken bbq
- bbq pulled beef
- chicken bbq
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry