Fresh meat and poultry decline in value and volume

Sales of fresh meat and poultry have dropped in both value and volume over the 12 weeks to 26 April 2015.

According to the Kantar Worldpanel’s Meat, Fish & Poultry Market Update, fresh primary meat and poultry value sales dropped by 4.3% compared to the same period in 2014, while volume sales fell by 1.1%.

Turkey was the worst-affected, seeing a 13.5% drop in volume sales and a 7.3% drop in value sales, followed by pork which saw a 12.1% in value and a 7% drop in volume.

Value sales of chicken fell by 4.2% but grew 0.3% in volume.

Lamb saw a surge in volume sales in the period due to Easter, increasing by 3.6%. However, promotional activity meant that value sales fell by 2.4% year-on-year.

On the processed side, the good weather in spring helped boost volume sales of burgers and grills by 13.3%, with value sales rising by 15.3%, which in turn grew the overall fresh processed meat and poultry sector sales by 1.6% in value and 3.1% in terms of volume.

An increase in price cut promotions in processed poultry has also led to “significant growth” of 7% value sales and 8.6% volume sales.

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