Fresh meat and poultry decline in value and volume

CREDIT:

Sales of fresh meat and poultry have dropped in both value and volume over the 12 weeks to 26 April 2015.

According to the Kantar Worldpanel’s Meat, Fish & Poultry Market Update, fresh primary meat and poultry value sales dropped by 4.3% compared to the same period in 2014, while volume sales fell by 1.1%.

Turkey was the worst-affected, seeing a 13.5% drop in volume sales and a 7.3% drop in value sales, followed by pork which saw a 12.1% in value and a 7% drop in volume.

Value sales of chicken fell by 4.2% but grew 0.3% in volume.

Lamb saw a surge in volume sales in the period due to Easter, increasing by 3.6%. However, promotional activity meant that value sales fell by 2.4% year-on-year.

On the processed side, the good weather in spring helped boost volume sales of burgers and grills by 13.3%, with value sales rising by 15.3%, which in turn grew the overall fresh processed meat and poultry sector sales by 1.6% in value and 3.1% in terms of volume.

An increase in price cut promotions in processed poultry has also led to “significant growth” of 7% value sales and 8.6% volume sales.

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