New summer campaign from Quality Meat Scotland

Quality Meat Scotland (QMS) has launched a new campaign to promote Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in summer recipes. 

The campaign includes a new publication ‘Simple Summer Cooking’, which will be available at around 300 Scotch Butchers’ Club shops throughout the UK.

The book contains easy-to-follow recipes designed to inspire consumers during the summer season, whether they are looking for BBQ ideas or dishes to serve with a light seasonal salad.

Graeme Sharp, QMS marketing executive, said: “Summer is a great time for relaxing and getting together with friends and family. Having meals you can prepare without fuss or spending ages cooking is ideal.

“With this in mind, we have put together a helpful guide of popular cuts of meat and delicious recipes that are quick to cook and perfect for eating indoors or out.”

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