Morrisons appoints new category director for meat
Morrisons has appointed a new category director for meat, Yorkshire-born Tom Richardson.
He joins the multiple grocer from Coles, Australia’s second largest supermarket group, where he was the meat category manager for three years.
Before working at Coles, Richardson spent 10 years at Waitrose, where he was latterly senior meat buyer and agricultural manager.
Richardson is to join Morrisons in the summer and will have responsibility for growing the company’s fresh meat category, sourcing and new product development.
“We’re really pleased that Tom is returning to his home county of Yorkshire,” said Morrisons’ chief executive David Potts. “He will play an important role in improving our fresh meat offering, making it even better for customers who rightly expect the best quality at keen prices.”
All of Morrisons’ beef, pork, lamb and poultry is 100% British and the retailer has its own livestock buyers, who have close relationships with farmers. The retailer currently has over a 12% share of the fresh meat market.
Want more stories like this in your inbox?
Sign up for our FREE email newsletter
- new category
- category director
- meat morrisons
- tom richardson
- meat yorkshire
- new category director
- morrisons appoints new
- appoints new category
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry