Sainsbury’s sees sales drop by 2.1%

J Sainsbury’s has reported like-for-like retail sales down 2.1% excluding fuel during the 12 weeks to 6 June, 2015. 

Total retail sales for first quarter were down 0.6% (excl fuel) and down 2.3% (inc fuel).

Mike Coupe, chief executive, said that “strong levels of food deflation and a highly competitive pricing backdrop” are impacting trading conditions.

He added that the grocer, which is known for its “differentiated offer”, introduced new products in several categories focusing on British sourcing wherever possible during the first quarter.

“We have also improved our seasonal fresh offer in time for summer. For example, our by Sainsbury's BBQ Smoked Chilli Pulled Pork and by Sainsbury's BBQ Sweet Chilli Chicken Thighs give customers meat cuts and flavours that are perfect for the barbeque,” he said.

“Volume and transactions continue to grow as customers are benefiting from our improved value and further investments in quality. We have simplified our promotional offer, which has reduced promotional participation further, helping to lower waste and give customers even better levels of availability. We committed to deliver our cost savings programme without impacting the customer experience.

“We continue to make it easier for customers to shop with us whenever and wherever they want. We have now opened 20 grocery Click & Collect sites and remain on track to have 100 sites by the end of 2015.”

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