Dicksons aims to grow range with new appointment

Dicksons Butchers is set to grow its retail and wholesale range with the appointment of a new product development consultant.

Joanne Bland, formerly of Phileas Fogg and Greggs, has been appointed to the butchers chain to identify enhancements to existing products sold across its 24 stores.

Managing director Michael Dicksons said this expansion had been part of the companys long-term plans. For quite some time we have been looking to work with an NPD professional who could help maximise our potential as a food manufacturer. With such a loyal customer base it could be easy to focus too heavily on our existing products but we are committed to bringing innovation to our range with more varied and interesting food choices to satisfy new and existing customers.

Joanne is joining at an exciting time for Dicksons and we look forward to seeing - and tasting - some of the new products she will be launching across Dicksons stores this summer.

Bland will also be developing products for autumn and focusing on expanding the Dicksons wholesale offering to strengthen the brand across major supermarkets and foodservice operators.

She said: Since starting my career working on snack food items at Phileas Fogg straight out of university, Ive been fortunate enough to work on a range of great products, from fresh fruit salads to cereals and even fruit juices.

Although Ive been involved in developing popular food products all of my working life, I must admit that pies and sausages would always make it into my top five favourite foods so working with Dicksons is a bit of a dream project for me. I hope the customers enjoy the new ideas we are set to roll out.

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