BASC unveils game flavoured crisps

The British Association for Shooting and Conservation (BASC) is hoping to promote game to a wider audience with the launch of a new premium crisp range. Grouse & Whinberry and Smoked Pheasant & Wild Mushroom are available through BASCs Taste of Game programme.

According to BASC, crisps are an ideal way of introducing consumers to new tastes with over six billion packets of crisps sold in the UK each year.

Annette Cole of Taste of Game said: While game is becoming increasingly popular, it can still be difficult to get some consumers to try it for the first time. We are keen to make the taste of game more accessible and thats where these delicious crisps come in.

Made from 100% British potatoes, the crisps come in 40g packets in single flavour boxes of 24 and have a three-month shelf life. They can be ordered from the Taste of Game website at

The crisp packaging also highlights the link between game and conservation: The Grouse & Whinberry packs carry the message Managed heather moorland is home to the red grouse. 75% of the worlds heather moorland is found in the UK. Its rarer than rainforest and The Pheasant & Wild Mushroom packs say: Management of hedges, fields and woodland for pheasants benefits threatened species such as dormouse, yellowhammer and grey partridge.

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