Ginsters appoints new managing director

Ginsters, which claims to have the largest selling product in the whole of the savoury pastry market, has appointed Kieran Hemsworth as their new managing director.

We are extremely pleased to have Kieran on board and to welcoming him and his family to Cornwall, said Mark Duddridge, Samworth Brothers Group executive board member. It is a reflection of our commitment to grow the Ginsters brand that we have attracted someone of Kierans calibre to the company. We wish him every success in his new role.

Prior to joining to Ginsters, Hemsworth worked with Coca-Cola Enterprises where he was European vice-president for operational marketing. He was responsible for driving many of the companys product innovations in the past, including Capri and Monster.

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