‘Best British Roast Dinner’ competition deadline approaches
Time is running out to enter the ‘Best British Roast Dinner’ competition, sponsored by Knorr Gravy and supported by Colman’s mustard.
The last day for pubs and restaurants to enter the nationwide competition is 16 August, with £10,000 worth of PR and a day with a pub consultant being awarded to the winners.
“Winning the ‘Best British Roast Dinner’ award generated so much publicity we’ve had to reorganise the kitchen and take on eight more employees to cope the with increase in demand,” said Andrew Fishwick of The Truscott Arms, who won the title last year.
“We’re now serving 400 covers on a Sunday and customers have to book a table for Sundays and special occasions at least four weeks in advance.”
Since winning the accolade, The Truscott Arms of Paddington, London, saw food revenues increase by 50%. Hoping to replicate its success, it has entered the competition again this year.
“We’d love to retain the title and continue to build on our success, but I’m sure we’ll face some tough competition. We’re looking forward to seeing if we’ve made this year’s shortlist.”
The competition is part of British Roast Dinner Week – a week set aside to celebrate one of the country’s most-loved dishes. Chris Brown, channel trade marketing manager at Unilever Food Solutions, said: “If you grow your own veg, offer a gluten-free roast or have a secret ingredient for your gravy, we want to know. Enter now to get your pub known for great roasts and bring in the bookings.”
The regional shortlist will be revealed on 28 September, which is also the beginning of British Roast Dinner Week. Following a series of mystery dinner visits, the winner of the competition will be announced on 4 October.
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