Clear country-of-origin labels introduced for Welsh meat

Packaging on Welsh fresh and frozen meat products must now carry a country-of-origin label.

As of 10 August, customers will clearly be able to tell where the animal was reared and where it was slaughtered.

The development has been welcomed by Welsh Deputy Minister for Farming and Food Rebecca Evans. She said: The new regulations should give consumers clearer information on the source and provenance of their purchases, which will help them to buy Welsh produce.

Farmers and industry leaders have been raising the issue of clearer information on food labels with me for some time, so I am hopeful these new rules will go some way to improving the situation.

The European Commission published a report in 2013, showing that 90% of consumers felt it was important to have obvious labels indicating where fresh and processed meat originated.

As a result, actions were taken to make country-of-origin labelling mandatory throughout the EU in April. Regulations to enforce the same powers in Wales came into force on Monday.

In Wales we are working side by side with the industry to support our farmers through this challenging period and want to see that our producers are being rewarded for their quality produce, added Evans.

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