Ginsters kicks off new sponsorship deal

Ginsters, the pasty and snacks supplier, is sponsoring the new Football League highlights show – Football League Tonight on Channel 5. 

The deal will see Ginsters have a “significant presence” on TV throughout the year. The 90-minute programme will feature six 10-second ads, highlighting Ginsters’ most popular savoury lines – large sausage roll, peppered steak slice and original Cornish pasty.

The programme broadcasts at 9pm every Saturday night and is repeated again at 11:40pm on Spike and at 7am on Sunday mornings on Channel 5.

Linda Evans, sales and marketing director, said: “We are delighted to be sponsoring the Football League Highlight Show and supporting the enjoyment of fans up and down the country who love to watch their local clubs week in and week out.

“It’s a great fit for the Ginsters brand, which is about celebrating everyday heroes and a fantastic opportunity for us to highlight the enjoyment eating our products can bring while watching your favourite sport.”

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