British beef and lamb receives new promotional campaign

AHDB Beef & Lamb has unveiled a new promotional campaign for beef and lamb cuts, due to launch next month.

The news comes after the plans were approved by Ministers on 7 September, following a re-submission of the proposal.

This is very welcome news for farmers and processors, coming at a time when both the beef and lamb sectors are struggling with low prices, said acting chair for AHDB Beef & Lambs sector board, Gill Fine. We have everything ready to go and can now push forward for an October launch.

The marketing scheme is part of a three-year strategy that aims to add value to the supply chain. AHDB Beef & Lamb intends to achieve this through raising awareness for innovative new cuts as part of its 2015-2017 business plan.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

User Login

Spotlight

Webinars 
Guides 

Most read

Social

Should the meat industry pay for compulsory abattoir CCTV monitoring?

Calendar