New packaging brings benefits to cooked meats range

Ireland’s leading cooked meats company, Greene Farm Foods, has teamed up with Macfarlane Labels to launch new packaging for its products.

The Reseal-it system offers an easy open and re-closable design that will be launched across the full range of cooked meats, including its sliced chicken, turkey and beef products, as well as its new ‘torn chicken’ range.

The resealable design means the meat products are kept fresh without having to manage lengths of cling film or tinfoil.

By keeping the meat sealed tight, it ensures the product remains fresh. Additionally, it extends the life of the food and helps tackle Britain’s problem with food waste.

“We are thrilled that our Reseal-it labelling system is a success for Greene Farm Foods,” said Angela Campbell from Macfarlane Labels. “The company identified a customer demand for their cooked meat products to have an easy-to-open pack with a reseal solution and early customer feedback has been encouraging. We look forward to working closely with Greene Farm Foods in the future on similar products.”

Macfarlane Labels assists leading brands across Europe, Canada and the US on products ranging from cheese to cookies.

Family-owned Greene Farm Foods roasts its meat at a state-of-the-art site in Ballygarvey, Northern Ireland using all-natural ingredients.

Owner of Greene Farm Foods, Kenneth Greene, commented: “We are delighted with the new Reseal-it label system on our range of cooked meat.

“Initial feedback has been positive and we understand it is helping consumers to manage their weekly purchases of cooked meats better. We are very pleased with the early results and we are now looking at the possibility of extending the use of Reseal-it to our other products.”

The Greene Farm range is available across Ireland and in some UK retailers.

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