Organic sales experience growth

There is an increasing demand for organic products, according to research from the Soil Association. Figures suggest that since August 2014, organic sales have outperformed their non-organic counterparts. 

In a presentation at the Soil Association annual market briefing, given by Mike Watkins from Nielsen, it was shown that the organic market had experienced an increase of 3% in the 52 weeks to 15 August of this year. This compared to a fall in non-organic sales of -1.2% over the same period. According to the research, the value of organic products sold through supermarkets is now worth over £1.3 billion.

Additionally, investigations carried out earlier in the year by Mintel have revealed that 74% of consumers choose food that is better for animal welfare. Organic certifications ensure that, while living, the meat had the best possible upbringing.

Beth Hart of Sainsbury’s presented future plans for the organic sector at the briefing. “The basket size of our organic customer exceeds that of a non-organic shopper which highlights the importance of our SO Organic range,” she said. “Our values are really important to us as a retailer, including how we source our products and the impact this can have on the environment.”

Clare McDermott, business development director at Soil Association Certification also spoke at the conference. She explained that there is an increasing amount of businesses seeking recognition for being organic. “The UK’s organic market is looking immensely positive for the future. Since the beginning of the year we have had more than 1,000 new product applications with Soil Association Certification and an increase of 14% in the last six months in the number of new applications for organic certification.

“This is really exciting as it shows us there is a real confidence in us and in the future of organic. Brands are releasing new lines and expanding their offerings to respond to food trends and demands,” she concluded.

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