Kerry Foods rolls out price-marked chilled range
Kerry Foods has launched a range of price-marked packs (PMP) across its chilled lines to cater for key consumer missions in convenience: food to go, top-up and meal for tonight.
Available now across all impulse and wholesale channels, the offerings are aimed at unlocking further sales growth for retailers in chilled, with 57% of shoppers looking for value for money.
The range includes two PMP options on Richmond Sausages, either at £2.29 or £1.49, while the Mattessons range of Fridge Raiders and Sliced Cooked Meats both carry on-pack flashes.
“Price-marked packs will be a key element in our Building a Nation of Chilled Experts programme to help retailers optimise their chilled offering,” said Clare Bocking, sales director for convenience at Kerry Foods. “We truly believe in the future of chilled in the convenience channel and continue to share practical advice and solutions across our brands to maximise sales of chilled products.
“PMPs give consumers the feeling that they are getting good value for money and therefore can drive incremental sales, while building loyalty and also helping retailers to develop their chilled offering,” added Bocking.
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