Tulip blossoms at awards
One of the UK’s leading food producers has won big at this year’s Engagement Excellence Awards.
Tulip won the Best Wellbeing Strategy Award at the ceremony after launching its employee offering, Equipped for Life!
The aim of the company’s wellbeing programme is to create an offering that would reach all employees by developing a robust strategy that will benefit everyone. Equipped for Life! aims to address a wider range of subjects other than putting a stop to absence because of illness.
However, Tulip has admitted that it may face obstacles in reaching all of its employees as a large percentage are offline. In addition, including complete mental, physical and social welfare in the wellbeing spectrum could be an added challenge.
“Tulip demonstrated a forward-thinking approach by going beyond wellbeing as the absence of illness,” said Olivia Parrish, judge at the awards. “The business took a thoughtful approach in communicating the initiatives to employees, which was no easy task given the high fraction of offline workers. A year down the line, the results are really impressive and demonstrate a perceptible shift amongst Tulip’s people.”
In order to achieve its incentives, Tulip hopes to cover health, education and personal development within its initiative – in particular, helping put an end to smoking and tackling weight loss. This will be achieved by giving employees discounted gym memberships, encouraging a cycle to work scheme and offering money advice, among other strategies.
Evidence has proven that Tulip’s scheme, launched in 2014, has been a success. There has been a 20% increase in memberships at Westfield Healthcare and a 26% increase in Childcare Voucher memberships. Furthermore, nearly 300 employees have joined Cycle to Work.
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