Aldi doubles fresh British lamb range

Aldi is doubling the size of its fresh lamb range by stocking more products sourced exclusively from British Red Tractor assured farms.  

The discount retailer has added four new lines to its fresh lamb category, including neck fillet, lamb breast, diced lamb and lamb shoulder.

Tony Baines, joint managing director of buying, Aldi UK said: “We have doubled the size of our fresh lamb category in response to increased demand from our customers. Fresh British lamb is a versatile product that can be used all year round and we are confident the new lines will prove popular with shoppers. 

“All of our fresh lamb is sourced exclusively within the UK from Red Tractor assured farms throughout the year, and provenance is clearly labelled to let customers know they are buying a British product.”   

The retailer recently scored 100% in the AHDB Beef and Lamb Country of Origin Survey for August. It has received this score since January 2013.

Aldi AHDB Beef and Lamb Country of Origin Survey – GB Market Summary: August 2015

More than two thirds (69%) of Aldi’s products are British sourced, including all its entire core range of fresh meat, fresh milk and bakery goods.

Aldi also recently became the first major grocery retailer, and the only supermarket, to sign up to the NFU’s Fruit and Veg Pledge, which is a series of initiatives that support British producers, as well as being a signatory of the NFU’s Back British Farming charter. 

NFU chief livestock adviser John Royle praised the retailer. “News that Aldi is doubling the size of its fresh lamb range by stocking more products sourced exclusively from Red Tractor assured farms, is great news for British livestock producers.

“It’s also great that they have added more affordable cuts of lamb to their product range – these cuts are tasty, delicious, easy to cook and are versatile enough to be eaten as part of a wide range of mid-week meal ideas.

“One of our key asks of retailers has been to look at product development – enticing shoppers to buy British lamb while enabling lamb carcasses to be balanced more easily – so well done Aldi.”

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