We Hae Meat rolls out an ice little earner

Ayrshire-based butcher We Hae Meat is muscling into the frozen meat category with the launch of a ‘from farm to frozen’ range, which has won a £60,000 listing in Scottish Asda stores.

Founded in 2007 by husband and wife team Alex and Carlyn Paton, the business has won awards for its chilled products including Steak Slice Sausage, black pudding and pies. The new range includes Beef Steak Slice Sausages, Sausage Selection and Grill Selection packs.

“For years now, people have been enjoying our butcher shop quality produce from the convenience of their supermarket,” said fourth-generation farmer Alex.

“Developing the new range is not only a natural next step but is also driven by the surge of consumer interest in the benefits of frozen and a desire to do our bit to reduce food wastage.

 “Fresh from our farm to frozen, the range is completely free of artificial flavours and preservatives and is packaged in specially designed, space-saving resealable pouches.  

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The new ‘We Hae Meat’ range will be available for customers to buy in stores this week, and will give customers a local, convenient and quality assured choice in the frozen meat aisle.

"Feedback on the new range has been overwhelmingly positive and we look forward to continuing to work with local Scottish suppliers such as We Hae Meat to bring new tastes and affordable products to the frozen aisles for our customers.”

The retailer said stocking up on locally supplied frozen meat products helped to cut waste in stores.

Meat is the second most popular freezer purchase for the Scots, according to a survey commissioned by LUX – the Food & Drink Agency. Just under a quarter of Scots participating in the poll named sausages and burgers as the produce they were most likely to buy for their home freezer.

Earlier this year, We Hae Meat rolled out its single-portion Scotch pie range to 62 Asda stores across Scotland.

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